Laura Lee Company Director and co-founder
areas of expertise
- Declined insurance claims
- Rejected pensions claims
- Complex Appeals and complaints
- Ehlers-Danlos syndrome and critical illness
experience
- 13 years at a Cancer Support Charity
- Financial Advisor
- 20 years experience in finance and charitable sector
Laura has worked in the finance and charitable sector for over 20 years. She initially worked in banking, qualifying as a Financial Advisor in 2010. Before moving across to the third sector where she worked for a Cancer Support Charity using her financial knowledge, combined with a passion for supporting people in need, to appeal declined insurance and pension claims. Laura later moved on to become a technical specialist in this area and helped train and develop other people to form appeals and complaints on behalf of cancer patients who had been unfairly declined on their insurance and pension claims.
Suffering from her own health issues helps her to understand first hand, some of the struggles that people face when navigating the claims process
Laura co-founded Appeal Avenue following being diagnosed with a disability herself. Suffering from her own health issues helps her to understand first hand, some of the struggles that people face when navigating the claims process and this is what drives her passion for being an advocate for people needing support in this area.
Latest articles
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What ABI’s £8 Billion Pay-out Means for Everyday Policyholders
Every year, thousands of insurance claims are successfully paid out by insurers, but unfortunately, lots of claims are declined.
If your insurance company refuses to pay your insurance claim, they should tell you why. It’s a good idea to ask the insurer to put the reason for their decline in writing. This allows you time to review how they have come to make their decision and is also a good starting point for your appeal.
02/08/2025 -
Tips on making a complaint or appeal
Every year, thousands of insurance claims are successfully paid out by insurers, but unfortunately, lots of claims are declined.
If your insurance company refuses to pay your insurance claim, they should tell you why. It’s a good idea to ask the insurer to put the reason for their decline in writing. This allows you time to review how they have come to make their decision and is also a good starting point for your appeal.
17/07/2025 -
Appeal Avenue Complaints Procedure
Customer service is absolutely at the heart of everything we do at Appeal Avenue. We will always strive to do our best to ensure our customers are happy with the service they receive from us. However, if you ever feel that our service has fallen short of your expectations, here is our complaints procedure
17/07/2025