New or Declined health insurance claim?
We can help with your claim
Our range of services is tailored individually for each person. Whether its a rejected critical illness claim, terminal illness appeals or support with a new life insurance policy claim our friendly team is here to guide you through the process.
Our services
How we can help you
Welcome to Appeal Avenue. Our team offer a wide range of services from making a new insurance claim or appealing a rejected insurance claim. If you prefer to speak to someone book a call at a convenient time for you.
New Health Insurance Claims
Appeal a declined Insurance Claim
Our team
Declined Insurance Claims Experts
Experience– Appeal Avenue are fully independent and ethical, claims management specialists with years’ worth of experience in the claims management and appeals industry.
Empathy– Each of our directors has personal experience of ill health and disability. We formed Appeal Avenue to help and support people in their time of need.
Expert– We provide expert support to our customers who are facing the insurance, pensions and financial claims process.
Effective- We work in a small, dynamic and expert team, helping our customers to navigate each stage of the claim and appeals process, removing the challenges experienced in the often daunting and complicated financial industry.
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Laura Lee
Company Director and co-founderLaura has worked in the finance and charitable sector for over 20 years. She initially worked in...
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Louise Dinsdale
Company Director and co-founderLouise spent 14 years working in the finance sector, including seven years specialising in customer...
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Our clients
Our client feedback
Whether its a rejected life insurance claim or a refusal of a critical illness claim, feedback from our clients helps us ensure our claims process is as smooth as possible, removing the complexity and putting our customers needs first.
News
Our Latest News
Helpful articles, information and guides on the insurance claims process and how to navigate the rejected insurance claims appeal process.
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What ABI’s £8 Billion Pay-out Means for Everyday Policyholders
Every year, thousands of insurance claims are successfully paid out by insurers, but unfortunately, lots of claims...
Aug 2, 2025No Comments -
Tips on making a complaint or appeal
Every year, thousands of insurance claims are successfully paid out by insurers, but unfortunately, lots of claims...
Jul 17, 2025 -
Appeal Avenue Complaints Procedure
Customer service is absolutely at the heart of everything we do at Appeal Avenue. We will always strive to do our...
Jul 17, 2025 -
Critical Illness Insurance – Frequently Asked Questions
Critical illness insurance is a type of policy that pays out a one-off, tax-free lump sum if you’re diagnosed...
Jul 17, 2025
Navigating the APPEAL PROCESS
How we work
Our approach to the appeal process and how we can support and help you along every step of the way
Your first call with Appeal Avenue
On our first call with you, we will ask about your situation, this will involve questions about your insurance or pension policy and your health. We truly listen and get to know you and your circumstances. We will then give you some free guidance, based on our experience, on what you might want to consider doing next.
We will also tell you what actions we would take, if you would like us to act on your behalf.
Our agreement
After our call, we will send you a copy of our terms and conditions- this is our agreement with you.
We will also send you a quotation, which lists the fee we would charge to act on your behalf. We work on a ‘no win, no fee’ basis, so our fee would only be payable, if we secure a payout for you.
What happens next?
If you would like us to act on your behalf, the next step is to return your signed terms and conditions, as well as a signed ‘letter of authority’ which will allow us to speak with your insurance or pension company, as well as medical professionals, on your behalf.
We will keep you up to date and informed throughout your claim or appeal journey. Here at Appeal Avenue, although we can’t guarantee success, we can promise a personalised and friendly service.