Our Fees
Clear, open and honest
The fees we charge are tapered and are incurred in line with the total claim amount you receive from your insurer.
We are open and honest about the fees we charge. You can expect to receive a personalised fee quotation alongside our terms and conditions, if you ask us to act on your behalf.
Please take time to read our fee structure below. If you have any questions about our fees, please get in touch.
Fees for appealing a rejected insurance claim
When appealing a rejected insurance claim on your behalf, we work on a ‘no win, no fee’ basis, so our fee would only be payable, if we secure a payout for you.
Please click on each each claim type below to view our fees.
Fee band |
Amount of claim obtained (upper/lower amount) |
Complaints/ Appeals |
Band 1 RC* |
£0 – £49,999.99 |
20.8% |
Band 2 RC* |
£50,000 – £99,999.99 |
15% |
Band 3 RC* |
£100,000 – £249,999.99 |
8.5% |
Band 4 RC* |
£250,000 – £499,999.99 |
6.5% |
Band 5 RC* |
£500,000 – No upper limit |
3.5% |
*RC= Rejected claim
Fee band |
Amount of claim obtained (upper/lower amount) |
Complaints/ Appeals |
Band 1 RC* |
£0 – £49,999.99 |
20.8% |
Band 2 RC* |
£50,000 – £99,999.99 |
15% |
Band 3 RC* |
£100,000 – £249,999.99 |
8.5% |
Band 4 RC* |
£250,000 – £499,999.99 |
6.5% |
Band 5 RC* |
£500,000 – No upper limit |
3.5% |
Fee band |
Amount of claim obtained (upper/lower amount) |
Complaints/ Appeals |
Band 1 RC* |
£0 – £49,999.99 |
20.8% |
Band 2 RC* |
£50,000 – £99,999.99 |
15% |
Band 3 RC* |
£100,000 – £249,999.99 |
8.5% |
Band 4 RC* |
£250,000 – £499,999.99 |
6.5% |
Band 5 RC* |
£500,000 – No upper limit |
3.5% |
Fee band |
Amount of claim obtained (upper/lower amount) |
Complaints/ Appeals |
Band 1 RC* |
£0 – £49,999.99 |
20.8% |
Band 2 RC* |
£50,000 – £99,999.99 |
15% |
Band 3 RC* |
£100,000 – £249,999.99 |
8.5% |
Band 4 RC* |
£250,000 – £499,999.99 |
6.5% |
Band 5 RC* |
£500,000 – No upper limit |
3.5% |
Example fee
If we successfully support you to receive a claim payout of £400,000.
The first £50,000 would be charged at the band 1 rate.
The second £50,000 would be charged at band 2 rates, the next £150,000 would be charged at band 3 and the final £150,000 would be charged at band 4.
This means that our total fee for a successful £400,000 claim payout would be £40,400 (excluding VAT).
See the below examples of our fees based on different successful appeal pay-outs
Successful claim payout amount |
Total Appeal Avenue % fee |
Total Appeal Avenue fee amount |
Amount you will receive after our fee |
£1,000 |
20.80% |
£208 |
£792 |
£7,500 |
20.80% |
£1,560 |
£5,940 |
£13,000 |
20.80% |
£2,704 |
£10,296 |
£40,000 |
20.80% |
£8,320 |
£31,680 |
£95,000 |
18.05% |
£17,150 |
£77,850 |
£150,000 |
14.77% |
£22,150 |
£127,850 |
£250,000 |
12.26% |
£30,650 |
£219,350 |
£325,000 |
10.93% |
£35,525 |
£289,475 |
£500,000 |
9.38% |
£46,900 |
£453,100 |
Fees for assisting with a NEW insurance claim
This fee structure is based on you having not yet made a claim with your insurer. If for any reason your insurance claim is declined and you would like Appeal Avenue’s help in making an appeal, the fee charged will be in line with our complaints/appeals fee structure as described above.
Please click on each claim type below to view our fees.
Fee band |
Amount of claim obtained (Lower/upper amount) |
Complaints/ Appeals |
Band 1 NC* |
£0 – £9,999.99 |
2.25% |
Band 2 NC* |
£10,000 – £249,999.99 |
1.25% |
Band 3 NC* |
£250,000 – No upper limit |
0.5% |
*NC= New Claim
Fee band |
Amount of claim obtained (Lower/upper amount) |
Complaints/ Appeals |
Band 1 NC* |
£0 – £9,999.99 |
2.25% |
Band 2 NC* |
£10,000 – £249,999.99 |
1.25% |
Band 3 NC* |
£250,000 – No upper limit |
0.5% |
Fee band |
Amount of claim obtained (Lower/upper amount) |
Complaints/ Appeals |
Band 1 NC* |
£0 – £9,999.99 |
2.25% |
Band 2 NC* |
£10,000 – £249,999.99 |
1.25% |
Band 3 NC* |
£250,000 – No upper limit |
0.5% |
Fee band |
Amount of claim obtained (Lower/upper amount) |
Complaints/ Appeals |
Band 1 NC* |
£0 – £9,999.99 |
2.5% |
Band 2 NC* |
£10,000 – £249,999.99 |
1.25% |
Band 3 NC* |
£250,000 – No upper limit |
0.5% |
Example fee
If we successfully support you to receive a NEW claim pay-out of £250,000.
The first £10,000 would be charged at the band 1 rate.
The second £240,000 would be charged at band 2 rates.
This means that our total fee for a successful £250,000 NEW claim pay-out would be £3,225 (excluding VAT).
See the below examples of our fees based on different successful NEW claim payouts
Successful claim payout amount |
Total Appeal Avenue % fee |
Total Appeal Avenue fee amount |
Amount you will receive after our fee |
£1,000 |
2.25% |
£22.50 |
£977.50 |
£7,500 |
2.25% |
£168.75 |
£7,331.25 |
£13,000 |
2.02% |
£262.50 |
£12,737.50 |
£40,000 |
1.50% |
£600 |
£39,400 |
£95,000 |
1.36% |
£1,287.50 |
£93,712.50 |
£150,000 |
1.32% |
£1,975 |
£148,025 |
£250,000 |
1.29% |
£3,225 |
£246,775 |
£325,000 |
1.11% |
£3,600 |
£321,400 |
£500,000 |
0.9% |
£4,475 |
£495,525 |